Description
The Pura Vida is the expression that defines the Ticos and reflects their lifestyle.It symbolizes the simplicity of life, humility, welfare, joy, satisfaction, compliance, happiness and optimism lifestyle of the Ticos.The expression is a philosophy and common expression in a friendly greeting. And of course, you feel more alive than ever when it uncovers an Imperial.4.5% ABVHistory Imperial was born in 1924 , when the brewery Ortega decides to launch a German beer brewing tradition it combines with the taste of Costa Ricans. Its success was immediate and today is the undisputed leader of the national market, to the extent that it is known as the Beer Costa Rica. And this title has become a symbol of pride for the Ticos, who associate with philosophy and Pura Vida lifestyle that characterizes the country.In 2006, the Imperial Market Light, a lower alcohol content beer, and later, Imperial Silver, a highly refreshing beer was introduced.The Imperial eagles began their flight out of Costa Rica in 2004 when it was exported to the United States, where it is distributed in more than 20 states, including California, Texas, Florida and New York. In addition, Imperial reached as far as China and Australia markets, not to mention Central America.


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